Every day again your organization’s people do their very best to make that difference your organization is here for. Every action, every detail is an extension of who you are and what you want to be. Every intention reflects your shared purpose and values. The more this is true, the more successful you will be. That is what an increasing body of research is showing us.
Not just the executive team needs to have a sharp sense of strategic direction. Everyone and everything else should as well. Every employee, every stakeholder, every objective, process, interaction and expression should be aligned with your purpose and your values.
Successful organizations show us that managing your strategic narrative is a very powerful way to align everyone along your vision. Your narrative, your unique story has the ability to inspire and motivate others to follow you and put their full force behind your purpose.
This said, there are several challenges involved. What really makes you you? Does everyone agree? Do your customers underline this? What about what you are aiming for? What are you communicating? Is it aligned with internal communications? Does your business model reflect your values? Do your products and services? Is there alignment between your actions and what you expect from others?
If you can’t see the forest for the trees, I can help you gain clarity. Discover important patterns, layout new ones and ultimately drive your strategy towards envisioned success.
Following are some of the approaches: